The internet has of course stepped up in exemplary fashion. Perhaps not the kind of example Shell wanted, but still truly exemplary.
Go check out http://arcticready.com/social/gallery to see the current favorites, and i sure hope someone is saving all of these because i don't think Shell will be providing that service for us :)
Edit: Hmmm, looks like it might actually be a sneaky campaign by Greenpeace, but if so, excellently done! Even the "serious" "official" ones (http://arcticready.com/arctic) manage to be just serious enough to be almost believable.