Lately i've been using various kinds of stevia extract (Purevia, Truvia, generic Trader Joe's-via) but when i went to the store over the weekend i decided to pick up some more packets of instant iced tea mix. Unfortunately when i got there i found that they no longer seemed to have my favorite brand. Instead they've replaced about two shelves of drink mixes with the new "Mio" stuff.
I'd mostly been avoiding the stuff because their commercials are rather meh. (Not super offensively dumb as best as i can remember, just meh and somewhat annoying when repeated incessantly.) However since they didn't have the stuff i actually wanted i ended up grabbing two bottles of it, one regular and one "energy."
So clearly bribing(?) stores to ditch competing brands and stock mainly your product is a much better marketing tactic than commercials, though possible a more expensive one, i dunno.
But anyways, this stuff does seem to be fairly convenient. Squeezing some concentrated liquid into a bottle of water is easier than tearing open packets of stuff, and it does mix a lot easier than the iced tea powder did.
However i was looking at the nutritional info for the "energy" version and it got me thinking. It contains 60 mg of caffeine per serving. There are 18 servings per small 1.62 oz bottle, for a total of 1080 mg of caffeine. A 8 oz cup of drip coffee has about 145 mg of caffeine. So 1.62 oz of this stuff is equivalent to about 7.5 cups of coffee. Of course i think my cups of coffee are a little bigger than 8 oz, but it's still at least 4-5 cups of coffee.
Doing a little more math (or just cheating and using the "Death by Caffeine" website =) 11 or 12 bottles would be enough to kill me. (Or more technically, get me to the ld50.) That means 20 oz total, or little enough to fit in a moderately large water bottle. Now admittedly the stuff _is_ pretty concentrated so you'd have a tough time chugging 20 oz of it, but still, it's got to be one of the more lethal things commonly available in a grocery store. (Obvious caveats: Out of stuff that's meant to be eaten/drunk and not some cleaning product or such, and which isn't obtained from the pharmacy aisle.)
But in any case, i'm wondering if i should look around for some off-brand alternatives. I feel kind of bad buying something for which i've seen so many commercials =P