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07 February 2010 @ 09:20 pm
Superbowl commercials  


Nothing really jumped out at us this year. We were kind of amused by the two "pantsless" commercials getting put back to back though.

Bud light had one good commercial (the astronomers one) and a lot of others that ranged from mediocre to just plain dumb. Budweiser had better ones as usual. (Wait... are Bud light and Budweiser the same thing? Why so much disparity in commercial quality then?)

E-Trade and Go Daddy continued their ongoing tradition of bugging the heck out of me with their ads.

The google ad was cute. There was an amusing ad about stuffing the internet in a box. It kind of seemed like it ought to be for the Motorola Droid, though i didn't think that was very likely given how long ago that came out. Instead it was for a tv that you can watch the internet on. ...the hell? Can't you do the same thing easier and cheaper on any regular LCD tv these days just by using video in?

Something called FloTV (i'm not sure if it's a portable tv device or a service for streaming tv to your smartphone) had one good commercial, one boring commercial, and one boring and insulting commercial. (I wonder how big the demographic is for people who don't watch football normally but watch the superbowl commercials, with or without the superbowl part. If it's any decent size at all having a commercial saying "This guy isn't watching the superbowl. He's such a pansy! Get out of that skirt!" might not be the best of ideas. It might not be too popular with women who _do_ like football either, i dunno.)

Coke as usual had some pretty cute ads.

FedEx needs to get back in the business of doing superbowl ads, they usually came up with something a lot better than anyone else did this year.
 
 
 
Steuardsteuard on February 8th, 2010 11:18 am (UTC)
I wonder how big the demographic is for people who don't watch football normally but watch the superbowl commercials, with or without the superbowl part. If it's any decent size at all having a commercial saying "This guy isn't watching the superbowl. He's such a pansy! Get out of that skirt!" might not be the best of ideas.

Football is like religion: there's a fairly sizable group of people who aren't that into it, but many of them still buy into the notion that they'd be better people (well, better "guys" in this case) if they were.
Kirin: Geddoe-grrkirinn on February 8th, 2010 04:53 pm (UTC)
The overall misogyny quotient (and just plain dumb guy stereotypes) seemed even higher than usual for the ads this year. I know it's football and all, but geez. It's making me wish CBS had let the light-hearted gay dating site ad on not as a counterpoint to the Focus on the Family ad they allowed (grrr) but just as a change of pace from all the other "guy-targeted" ads.

And yeah, there weren't a lot of ads I actively liked, either. "Little Kiss" was mildly amusing, if of questionable taste. The Intel robot one was kind of cute. And Alice in Wonderland is looking... interesting, at least.