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17 July 2006 @ 12:49 pm
 
Courtesy of akiko's link, i've got a brief synopsis of the version of the Hummer ad that's targeted at females:

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"New mom is pushing her young male child to climb the ladder of a slide at the park, suddenly another similarly age little male child pushes him aside and starts climbing. The mom turns around and sees this other child’s mother.

Mom #1 says “Excuse me, I think it was our turn”. Mom #2 looks at her and then rather sneeringly says “We’ll now it’s OUR turn.” Mom #1 just looks totally powerless and impotent. Then sees a Hummer advert on the side of a bus going buy.

Switch to a quick change of woman trading in mini-van for a hummer … and driving away with a rather evil-ish grin on her face with the words “Get your girl on” over the top."
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(Although if i'm remember correctly i think the dialogue was more like "Excuse me, my son was first." "Well now _my_ son is first.")

Still incredibly stupid in the rationale for why you should buy a Hummer, but although it could still be construed as sexist it's certainly not as blatantly so as the "Restore your manhood" one.
 
 
Current Mood: annoyedstill annoyed
 
 
 
Pavajmpava on July 17th, 2006 08:01 pm (UTC)
What _I_ find offensive, however, is after all that setup, she DIDN'T run over the other women's kid in the final clip. Now THAt would have been sweet and almost made the whole rest of it worth it.

Without it, what's the point then? :-P
Iyindoiyindo on July 18th, 2006 12:24 am (UTC)
Hummers must DIE.