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28 April 2006 @ 12:32 am
Wiiiii?  
Nintendo has revealed the name of their next console.

They're calling it "Wii"

No, really.

*headdesk*

There seem to be two questions generally asked when people first see the name. "What the hell?" and "How do you pronounce that?"

They actually intend for it to be a pun/homonym of "we."

"Introducing... Wii. As in 'we.' While the code name 'Revolution' expressed our direction, Wii represents the answer."
"Wii sounds like 'we,' which emphasizes this console is for everyone."
"Because, it's really not about your or me. It's about Wii. And together, Wii will change everything."

So it's a stupid name with stupid marketing hyperbole behind it.

Everyone knew they weren't going to keep the name "Revolution," but did they have to switch to something so stupid?

A lot of people are upset that it isn't "cool" enough, but i think what really bothers me is that it's just one syllable!!! It's like the caveman console. It _looks_ okay but as soon as you try to say it it sounds incredibly stupid.

People who've been "supporting" the name (usually along the terms "i don't like the name but here's why it will work") have provided things like "google" "iPod" and "napster" as examples of strange names that eventually became household words. However those are multi-syllable things that actually sound like _names._ "Wii" sounds like you forgot what you were doing halfway through the name.

Of course there's also the other homonyms that have already formed the basis for a great number of bad jokes on the net. And some people have started referring to the controller as a "Wiimote," and i really hope that's just one of the jokes and not the official name.

I kinda wish they'd called it the NES5 or N5 or something like that but just about anything with more than one syllable would be an improvement.
 
 
Current Mood: disturbed
 
 
 
Johndolohov on April 28th, 2006 11:39 am (UTC)
My problem with the name is simply that it's weird -- like it or not, when I buy a console system, I depend on other people to buy it too in order to keep it afloat and get people to make games for it. And I worry that the name is going to drive away casual gamers who make up a lot of the purchases of most systems.

(by the way -- technically, "Wii" is two syllables in Japanese)
Kirinkirinn on April 28th, 2006 01:39 pm (UTC)
Well, Nintendo seems to think the name will *gain* casual gamers. Really, that's supposed to be the whole point - the name isn't aimed at experienced gamers like us, who will either buy the system or not based on our opinion of the upcoming game news that we generally keep up with. Nintendo's main marketing direction now is based on sucking in non-gamers. And they've been doing a pretty good job so far with things like Nintendogs and Brain Age, so hey, even though this looks bizarre, I'll give them the benefit of a doubt for now.

Also, to Geoff's "one syllable" complaint - that seems to have been part of the point too. They want to avoid the acronym-abbreviation land of things like NGC and PS3. Rightly or wrongly, they seem to think those scare off non-gamers, and are easy to mix up.
DonAithnendonaithnen on April 29th, 2006 03:09 am (UTC)
Also, to Geoff's "one syllable" complaint - that seems to have been part of the point too. They want to avoid the acronym-abbreviation land of things like NGC and PS3. Rightly or wrongly, they seem to think those scare off non-gamers, and are easy to mix up.

There's a difference, quite a big difference i think, between just avoiding an acronym name and settling on a single syllable. "Saturn," for example, is neither. Nobody abbreviates "iPod" that i know of, a name that people have been comparing "Wii" to a lot, but it's not a single syllable either.
DonAithnendonaithnen on April 29th, 2006 03:12 am (UTC)
Technically perhaps, but not really in practice. Besides, they've specifically said they were going for a name that would be the same for everyone, regardless of language (or some such nonsense) so i'd be surprised if they were telling people in different regions to pronounce it in a different way.
cwendy41cwendy41 on April 29th, 2006 02:03 am (UTC)
NES. N64. NWii. (Ennui?)
DonAithnendonaithnen on April 29th, 2006 03:14 am (UTC)
Yeah, a lot of people have come up with that one. (Although the most popular pun is "Wii are not amused")

However i'm pretty sure they've said it's technically going to be just "Wii" not "Nintendo Wii" or "N Wii." I suspect a lot of people will call it the "Nintendo Wii" though, and just forget the "Wii" part :)