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21 March 2005 @ 12:47 pm
My brain hurts  
Maggiedacatt and neonelephant and i went to jamba juice today. I decided to get the matcha green tea smoothie again. The person at the register offered me a card and said something that i failed to understand. She repeated herself and i failed to understand again. She handed me the card and i read it, and it confirmed that i was understanding the words she was saying just fine, they just didn't make any sense.

Jamba Juice has a deal going where if you get seven of the energy drinks you get the first one and the last one free. Yes, the _first_ one. You walk up and they give you a free drink.

There are seven spots on the card, the first and last are marked free and there are five numbered spots between them. It says in the fine print that it's just one card per customer, but how do they actually intend to enforce that? If i came back next week the person at the register might remember me, or might not. And certainly i could hit every jamba juice in town and get at least one free drink at each one. I don't actually intend to abuse the offer (if i can find a jamba juice near home i might be willing to maintain two cards, but i'm not sure if i can stretch my morals even that far) but i'm sure there are people who have no such qualms.

My brain hurts just trying to understand how they came up with this idea in the first place.
 
 
Current Mood: confusedconfused
 
 
 
Steven DeFordwillworker on March 21st, 2005 09:02 pm (UTC)
It seems rather like authentication is the biggest problem in modern business. It's certainly the case in CS that authentication is the hard problem, and now, apparently, for promotions, as well.

Steve
Kirinkirinn on March 21st, 2005 09:59 pm (UTC)
Well, it wouldn't be the first time a business had a free giveaway to attract customers. I mean, it's not that unusual to find a coupon for a single free item, labeled one coupon per customer. Nothing's stopping you, in that case, from finding a dozen copies of the coupon and taking them to a dozen stores (or the same store at different times). Presumably they figure the business it attracts offsets the cost, including the cost of people using it multiple times, or they wouldn't do it.
Squidceph on March 21st, 2005 10:12 pm (UTC)
Score. Free green tea drink! Even if just the first one. I have to wonder what they're thinking, here. Corporations are by and large not stupid, and this seems like asking for trouble. OTOH, maybe they figure that given the subterfuge necessary to abuse it very much (going to different JJs, going to JJ infrequently) they probably won't lose much even to a dedicated moocher.
Squidceph on March 21st, 2005 10:15 pm (UTC)
On consideration, what kirinn said.