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17 July 2012 @ 12:43 pm
Wow  
Shell is apparently trying to do a crowd-sourced project to generate ads for their "let's go drill in the arctic" ad campaign. They provide pictures of various arctic scenery and wildlife, you provide the slogan, and everyone votes for their favorite.

The internet has of course stepped up in exemplary fashion. Perhaps not the kind of example Shell wanted, but still truly exemplary.

Go check out http://arcticready.com/social/gallery to see the current favorites, and i sure hope someone is saving all of these because i don't think Shell will be providing that service for us :)



Edit: Hmmm, looks like it might actually be a sneaky campaign by Greenpeace, but if so, excellently done! Even the "serious" "official" ones (http://arcticready.com/arctic) manage to be just serious enough to be almost believable.
 
 
Current Mood: amusedamused